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About Roger Rafson
Roger has been involved in media since he was 11 years old. He started as a studio engineer for high school football games on WEEF AM & FM, Highland Park, IL. When his voice changed, they let him go on the air as a disc jockey. He first got involved in advertising sales in 1975 selling for classical music station WEFM, Chicago. In college, he served as General Manager for the student-run radio station, WPGU, Urbana, IL.
After graduating from the University of Illinois in 1980, Roger sold television advertising in his native Chicago for TeleRep, a national rep firm. Before establishing CMS, Roger worked in advertising sales for KDKA-TV, the CBS affiliate in Pittsburgh, PA. While there, Roger took part in the station's record-breaking sales month.
When Roger Rafson saw the need for media buyers to easily access air time on radio stations in small and medium sized markets throughout the United States, he established Commercial Media Sales (CMS). From 1982 - 2013, CMS has been working with radio station owners and managers bringing them revenue by selling their airtime. In 2013 Rafson sold his rep firm business to Gen Media Partners. CMS has expanded by offering radio station brokerage services. View Roger Rafson's resume.
Hear Roger talk about his passion for working in the broadcast radio industry:
Roger’s favorite songs about Radio
There are so many songs about Radio. Here are a few of my favorites. Which ones do you like?
Harry Chapin, “WOLD”
Elvis Costello, “Radio Radio”
John Hartford, “Turn Your Radio On”
Joni Mitchell, “You Turn Me On, I'm A Radio”
Reunion, “Life Is A Rock (But The Radio Rolled Me)”
Jonathan Richman, “Roadrunner”
Roxy Music, “Oh Yeah”
Rush, “The Spirit of Radio”
Steely Dan, “FM”
Al Stewart, “Song On The Radio”
Donna Summer, “On The Radio”