About Roger Rafson

Roger has been involved in media since he was 11 years old. He started as a studio engineer for high school football games on WEEF AM & FM, Highland Park, IL. When his voice changed, they let him go on the air as a disc jockey. He first got involved in advertising sales in 1975 selling for classical music station WEFM, Chicago. In college, he served as General Manager for the student-run radio station, WPGU, Urbana, IL.

After graduating from the University of Illinois in 1980, Roger sold television advertising in his native Chicago for TeleRep, a national rep firm. Before establishing CMS, Roger worked in advertising sales for KDKA-TV, the CBS affiliate in Pittsburgh, PA. While there, Roger took part in the station's record-breaking sales month.

When Roger Rafson saw the need for media buyers to easily access air time on radio stations in small and medium sized markets throughout the United States, he established Commercial Media Sales (CMS). Since March 1982, CMS has been working with radio station owners and managers bringing them revenue by selling their airtime. CMS has expanded by offering radio station broker services.

Professional Honors

2008 Outstanding Achievement in Media Award - Radio
Media Association of Pittsburgh

1999 President, Pittsburgh Radio and TV Club
(now Media Association of Pittsburgh)

10 Year Service Award for service to the Radio
Information Service. October, 1998

Art Stein Memorial Award for Service to
the Pittsburgh Radio & Television Club. March 4, 1994

Association for Women In Communications Matrix Award
for Best Radio Talk Show. Highmark on Health Care
(formerly Blue Cross on Health Care). April 17, 1997

Roger never got over being bitten by the announcing bug. Since 1981, he has served as Public Address Announcer for Carnegie Mellon University football, men's and women's basketball and track & field. In 2005, Roger was the Public Address Announcer for the 2005 Senior Olympics.

Professional Associations

National Association of Media Brokers

Society of Broadcast Engineers

Media Association of Pittsburgh


 
 
 
   

 

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